The Meltdown Campaign is fighting against the targeting of Virginia’s youth by:

  1. Collecting surveys to show that these new tobacco products are more appealing to youth because of their flavors, packaging, and advertising.
  2. Fighting against advertising of the new products in magazines with high youth readership

Here’s how you can take action with the Meltdown Campaign.

Inform your friends and family about the new products. Get everyone you know to visit this site by posting web advertisements on sites like Myspace.
Take Me There!
Fill out the online survey. Remember to give us your first impressions without over thinking.
Take Me There!
Tell People, Rolling Stone, Entertainment Weekly, or Sports Illustrated magazine why you think they should NOT advertise Snus. We’ll print out your message and put it on a subscription card before mailing it back to the magazine. Help us fight against Snus advertisements targeting Virginia youth.
Take Me There!